Your all-in-one brand and business playbook — finally organize your offers, voice, and niche so every sales page, funnel, and AI prompt becomes easier.

Grab The Whole Business Brand Book for just $47 only available for the next 15 minutes!

Normally $147 - that's a $100 discount!

You’ll use this daily — it’s your go-to playbook for content, offers, and AI.

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The single document that organizes your ideal client, offers, voice, and method for you and your AI tools

Before You Write Your Next Sales Page Or Build Your Next Funnel, Build This

If your niche keeps shifting, your offers feel hard to explain, or AI keeps giving you generic output, this is the step you skipped. The Whole Business Brand Book turns scattered ideas into one clear, complete business and brand playbook everything else can finally work from.

The Real Problem Isn’t Your Niche, Your Offers, or Your Prompts

It’s the foundation underneath them — and you’re not alone in feeling stuck.

Woman looking confused

Ever feel like you’re running a business that looks clear on paper, but still feels confusing when you try to explain it out loud?

Do you keep shifting your niche or fine tuning your offers, hoping this version will finally click?

Do you rewrite your offers over and over, only to end up right back where you started?

Have you noticed that AI keeps giving you generic, slightly off copy no matter how many prompts you try?

Do you ever worry that everything you know about your business only exists in your head, and nothing is written down in a way you can actually use?

It’s a lot to carry, and honestly, it starts to feel heavy.

But you’re not the only one who’s been building without a real foundation — and once you fix this piece, everything else gets easier.

What changes when you finally build your Whole Business Brand Book…

Before:

  • You keep tweaking your niche and offers because nothing feels fully aligned

  • You struggle to explain what you do in a clear, confident sentence

  • AI outputs always sound generic, slightly off, or not quite “you”

  • Your business lives in scattered notes, docs, and half finished frameworks

  • You feel like you’re reinventing your business every time you open a blank doc

After:

  • You know exactly who you serve and what you’re known for

  • You explain your offers simply and confidently because the groundwork is done

  • AI finally sounds like you because it understands your business in detail

  • Your entire brand and business guidance lives in one clear, organized playbook

  • You keep this document open daily — because everything becomes easier with it

Woman smiling working on her laptop at a table

The Whole Business Brand Book gives you one clear, AI ready playbook that defines your entire business so every project, piece of content, and offer becomes easier to build — and you stop rebuilding your business every time you create something new.

What you get:

  • A guided system of five specialized GPTs that walk you through every core foundation

  • A complete business and brand book you can use for content, offers, launches, and decision making

  • An AI ready document you can upload to any tool so it finally sounds and thinks like you

  • A streamlined, repeatable process you can revisit anytime your business evolves

Want to see exactly how The Whole Business Brand Book comes together?

Watch this quick behind the scenes tour to see how the five guided GPTs work, how your playbook is built step by step, and how everything connects into one clear, AI ready business blueprint.

▶️ Watch the tour and see what’s inside!

What you’ll unlock inside

The Whole Business Brand Book

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Ideal Client Clarity Creator

So you can finally articulate exactly who you serve and speak directly to their real pain points

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Brand Compass Generator

Your guide to creating a clear Mission, Vision, and Values that align your business, inspire your audience, and strengthen your brand.

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Nail Your Niche

Your personal strategist for finding the niche that fits YOU — your expertise, your passions, and the people you’re best equipped to help.

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Brand Copy Compass

Your guided path to a clear, cohesive, and compelling brand voice — built from the heart of your mission, the mind of your ideal client, and the soul of your story.

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Your Signature Method & Transformation Mapper

So you can stop naming your programs out of thin air and start using formulas that speak directly to identity, culture, and conversion.

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BONUS: Your Personal Custom GPT

Learn how to take your completed brand book and create your own personal private GPT to use for your business.

Lauren Scalf

about me

Meet Lauren Diana

Hey, I’m Lauren. I’m a business strategist and digital creator who helps entrepreneurs build clarity before they build more stuff.

After 20 plus years in marketing, strategy, and offer creation, and working with hundreds of purpose driven business owners, I kept seeing the same pattern. People were not actually stuck because of their niche, their offers, or their copy. They were stuck because the foundation of their business lived in their head, scattered notes, or half finished docs that nothing else could reliably build from.

That is why I created The Whole Business Brand Book.

It is a single, structured playbook that organizes your ideal client, offers, voice, and method in one place so you and your AI tools are finally working from the same clear source of truth. When this foundation is built, sales pages get easier, funnels make sense, AI stops sounding generic, and you stop feeling like you are rebuilding your business every time you start something new.

If you feel clear in theory but messy in execution, overwhelmed by ideas but unsure how to articulate them, or frustrated that AI never quite sounds like you, this is the step you skipped. And it is the one that makes everything else click.

what others are saying about our products

Love Notes

5 Stars

I felt so relieved. This is exactly what I needed both for beliving that I am on the right track when it comes to identifying my clients but also confident and clarity about myself as a creator. Thank You so much.

- Bente

5 Stars

Excited for the future version of myself and the multiple business opportunities for revenue and impact I will create. Just feel overall better about my self and abilities. Trusting the process even more and learning to embody the feeling of my future self.

- Morgan

5 Stars

Definitely use this if you want clarity and even if you think you know, you will learn something new.

- Tori-Ann

5 Stars

I felt like I finally had some direction! Lauren had lots of great advice, suggested helpful tools and strategies, and helped me feel more confident in my business.

- Tiffani

5 Stars

I'm amazed by it! I'm having so much fun, and I've cried too when I asked it to write my story! Totally changed my mind about ChatGPT.

- Susana

5 Stars

AMAZED! I don't remember how long ago I got it but I have been using it everyday!!

- Tammy

Frequently Asked Questions

What makes this different from everything else?

I cannot speak to other similar products because I have not used them. What I can say is that based on what those products claim to offer, The Whole Business Brand Book goes significantly deeper and is far more comprehensive. For example, I have not seen another tool that guides you to define your signature method and transformation. That piece alone is a major factor in what sets a business apart.

Who is The Whole Business Brand Book for?

The Whole Business Brand Book is perfect for coaches, creatives, strategists, and online business owners who want clear foundations, a defined message, and an AI ready business playbook they can actually use daily. It’s especially helpful if you’ve been pivoting, second guessing your niche or offers, or struggling to get AI to sound like you because your business details weren’t fully mapped out. You’re a great fit if you’re ready to stop starting over and finally organize your entire business in one place.

How do I access The Whole Business Brand Book after purchasing?

The moment you check out, you’ll get instant access to all five guided GPTs, the playbook template, and the full dashboard—everything is available immediately with no waiting and nothing to hunt for.

What if I get stuck or have questions?

You’ll get access to our private community where you can ask questions anytime. You can also email me directly for extra support—I’m here to help!

How long does it take to complete The Whole Business Brand Book?

Most people finish their full brand book in a couple hours, moving through the five guided GPTs at their own pace. You can take your time, come back to sections as your clarity grows, and revisit the entire process anytime your business evolves.

What kind of results can I expect?

Most buyers walk away with a complete, organized business and brand book they can actually use — along with clearer messaging, stronger offers, and AI outputs that finally sound accurate and on brand. Your exact results depend on your effort and stage of business, but this system is designed to give you clarity you can feel and a playbook you’ll rely on every day.

Do I need any special tools or tech skills to use The Whole Business Brand Book?

No. If you can open the guided GPTs and paste your outputs into a Google Doc, you have everything you need. The system walks you step by step, and there’s nothing complicated to set up or learn.

Is The Whole Business Brand Book good for beginners or more advanced business owners?

Absolutely. The Whole Business Brand Book works whether you're just getting your business off the ground or you've been in business for years and need to clean up, clarify, or realign your foundations. The guided GPTs adapt to any niche, any experience level, and any stage of growth—giving newer entrepreneurs clarity they’ve never had, and giving experienced entrepreneurs the structure they’ve been missing.

Can I use the GPTs more than once?

Absolutely. You can revisit the GPTs anytime to refine, tweak, or rebuild as your business evolves. It’s designed to grow with you.

Can I use these GPTs to help my clients with their offers or my team?

This tool is designed for personal use. If you're a coach or strategist and want to use it with your clients, please email [email protected] to ask about licensing or collaboration options.

What THIS unlocks

How to Get Started

  • Click the “Buy Now” button to grab instant access to this suite of GPTs.

  • Check your email for your login link—everything’s delivered automatically.

  • Open the GPTs and follow the prompts to build out your full brand book.

  • Join The Soul Society community if you have questions or want feedback along the way.

You’re closer to clarity than you think.

Once you build your Whole Business Brand Book, every offer, piece of content, and AI prompt becomes easier, faster, and actually aligned.

If you’re ready to stop guessing and finally run your business from a place of confidence and clarity, start your Brand Book now.

🤗 This is for you if…

  • You’re a coach, consultant, service provider, or course creator who wants clear foundations instead of constant pivoting

  • You’re tired of your business living in scattered notes and want one organized playbook

  • You want AI to finally understand your voice and your business so content becomes easier

  • You’re ready for decisions, messaging, and offers to feel aligned instead of confusing

  • You want a process that simplifies everything you build moving forward

🙅🏻‍♀️ This isn’t for you if…

  • You want someone else to build your brand or write your messaging for you

  • You’re not willing to reflect, answer questions, or think through your foundations

  • You prefer winging it instead of creating a clear, repeatable system

  • You don’t plan to use AI or delegate work, so a centralized playbook won’t be useful

  • You want a magic button instead of a guided process that brings real clarity

Here's what you get:

  • Ideal Client Clarity Creator ($97 Value)

    So you can finally articulate exactly who you serve and speak directly to their real pain points

  • Brand Compass Generator ($97 Value)
    Your guide to creating a clear Mission, Vision, and Values that align your business, inspire your audience, and strengthen your brand.

  • Nail Your Niche ($147 Value)
    Your personal strategist for finding the niche that fits YOU — your expertise, your passions, and the people you’re best equipped to help.

  • Brand Copy Compass ($97 Value)

    Your guided path to a clear, cohesive, and compelling brand voice — built from the heart of your mission, the mind of your ideal client, and the soul of your story.

  • Your Signature Method & Transformation Mapper ($97 Value)

    So you can stop naming your programs out of thin air and start using formulas that speak directly to identity, culture, and conversion.

  • BONUS: Create Your Own Personal GPT ($47 Value)
    Learn how to take your completed brand book and create your own personal private GPT to use for your business.


    Each piece is designed to give you a single, clear foundation so your business, messaging, and AI tools finally work together without second guessing or constant rebuilding.

Only available at this price for the next

$47 one time

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Definitely use this if you want clarity!

"Even if you think you know, you will learn something new." - Tori-Ann

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This business believes: Black lives matter ⦿ Women's rights and trans rights are human rights ⦿ No human is illegal on stolen land ⦿ Science is real ⦿ Love is love ⦿ White patriarchy harms us all ⦿ Mental health stigmas should be broken. And that we must be actively anti-racist in our lives and businesses, as well as use the privileges we hold to create a more just and equitable future for everyone. We’re proud to partner with like-minded clients and colleagues who are equally committed to social justice. ⦿ I work on unceded lands of the Erie, Osage, Kaskaskia, and Mississauga peoples and pay my respect to Elders both past, present, and future.